case study of Pool Care Specialists

project description

Started on

January 04 2024

Service

Full monthly Premium Package

Industry

POOL sERVICE

SEO And Facebook ADS

The project began in January 2024 with a full audit of the website to fix problems that were already there. After that, there was a strategy meeting with the owner to go over the project’s details and make sure there was a clear plan for what would happen. This proactive method builds a strong base for a project’s successful implementation. The owner was very friendly and helped me on the projects requirements all other stuffs

First month of the work

Starting in January 2024, the project focused on improving on-page features to give users the best experience and make the site more visible in search engines. The layout of the website was carefully changed to make it user-friendly and easy to reach. A lot of work went into optimizing the main service content on the page, including adding relevant keywords found through in-depth research.

A great deal of time and work went into researching competitors for each piece of content, which made it possible to make materials that were both highly focused and competitive. This strategic method made it easier to get information out within the first month.

Surprisingly, the website quickly rose to the top 4 spots in search engine rankings. Subsequent work took it even further, securing notable places in the top 2–3 spots for certain pages. It’s important to note that these goals were met without using methods for link building  from external sources.This method’s success shows how useful a well-executed on-page optimization strategy can be, showing that competitive rankings can be achieved with careful planning and execution.

2nd Month of the work

Last 3 month GSC report

Google Gmb report

Semrush keyword performing

overall report

Facebook ADS report

For facebook ads we used  $85.46 budget to run a seven-day targeted advertising campaign that produced remarkable impression and reach numbers. Within the time frame given, the campaign reached an astounding 19,000 people and garnered an amazing 21,000 impressions. This outstanding result highlights the advertising strategy’s efficacy and cost-effectiveness, boosting exposure and interaction while staying within budget constraints.

We’re proud of these accomplishments; it’s clear that the website’s future depends on us continuing to work hard and doing more. The next obvious step is to use our Local SEO services to build on this progress and make sure you keep getting new customers. With our knowledge, we can improve your local exposure even more, bring in more focused traffic, and help you connect with a wider audience, which will lead to more customers and long-term growth and success.

Local SEO is a strategy focused on optimizing a business's online presence for local searches. It involves tactics to improve visibility in location-based search results, distinguishing it from broader, non-geographic SEO.

Local SEO enhances your business's visibility in local searches, driving targeted traffic and increasing the chances of attracting nearby customers. It also builds trust and credibility within the local community.

Our Local SEO services can be tailored to target specific geographic areas, such as cities, neighborhoods, or regions, based on your business goals and target audience.

We optimize your website's content, meta tags, and structure with relevant local keywords. We also focus on Google My Business optimization, localized content creation, and other on-page tactics to enhance local visibility.

We identify relevant online platforms and directories to list your business information consistently. This includes accurate details like name, address, phone number (NAP), and website, strengthening your online presence.

Online reviews are crucial for local businesses. We help manage and encourage positive reviews on platforms like Google My Business, Yelp, and others, as they contribute to your business's credibility and search rankings.

The timeline for results can vary based on factors like competition, industry, and the current state of your online presence. Generally, you may start seeing improvements within a few months, with continued progress over time.

We provide regular reports detailing key performance metrics, including local search rankings, website traffic, and user engagement From google search console ,GBP and Google Analytics 4 . This transparency helps you understand the impact of our efforts.

To commence our Local SEO services efficiently, we may request access to pivotal elements to ensure a seamless and effective implementation:

  1. Website Access:

    • Access to your website or content management system (CMS) is integral for executing on-page SEO strategies, conducting optimizations, and aligning technical aspects with our recommendations.
  2. Google My Business Access:

    • If applicable, access to your Google My Business (GMB) account is essential. This facilitates the optimization of your GMB profile, effective review management, and comprehensive monitoring of insights to enhance local visibility.
  3. Analytics and Reporting Tools:

    • Access to web analytics tools, such as Google Analytics, empowers us to analyze website traffic, user behavior, and the efficacy of our strategies, ensuring data-driven decision-making.
  4. Keyword Tracking Tools:

    • Shared access to existing keyword tracking tools allows us to monitor keyword rankings, enabling real-time adjustments and optimizations based on performance.
  5. Social Media Accounts:

    • In the event of social media involvement, access to relevant social media accounts streamlines profile optimization, post scheduling, and in-depth analysis of engagement metrics.
  6. Competitor Information:

    • Insight into your primary local competitors aids in comprehending the competitive landscape, enabling us to tailor strategies for optimal results.